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Webmaster : Xoops Site SEO TIPs
Posted by tl001 on 2005/8/14 13:53:56 (14457 reads)
Webmaster

As search engine (SE) engineers constantly battling spammers and their techniques, Search Engine Optimization (SEO), nowadays is more about how to avoid being penalized than how to “optimize” your web site. You must pay attention to a few things; otherwise, you might become a unwilling victim in SE's war against spammers. With this in mind, we would like to summary various TIPS you could do or should not do in three categories: MUST, RECOMMENDED, AVOID


As we have mentioned in the previous guide, this TIP summary is about how you can “optimize” your site internally and has nothing to do with how you could increase your PRs through external links.

You should get as many backlinks as possible and then try your best not getting penalized. A penalized site with a higher PR is useless.


MUST – Page Titles

Every item of your site should have a page title. In our opinion, this is the most important part of Xoops site SEO technique. Adding page titles to your web pages is not that difficult. With a bit knowledge about PHP/MySQL, you should be able to do it at ease. If you don’t have any knowledge about PHP/MySQL, then you would need to get that knowledge real fast; otherwise, you would have an extremely difficult task to manage your site, not just adding page titles.

For information on adding page titles, please consult this TIP
http://xoops-tips.com/news-article.storyid-69.htm


RECOMMENDED - ShortURLs

Top level URLs tend to have higher PR than those down 2-3 levels. The beauty of ShortURLs is that it translates all your URLs into top-level URLs. With ShortURLs enabled, your web pages stand a better chance of ranking ahead of other pages with similar contents.


AVOID getting penalized

As we have previously mentioned, a penalized site with a higher PR does not help you in SERPs. Your site could have a PR6, but your site contents could be buried in the 60th or 80th page if your site were penalized.

1. With or Without www for Your Site
Decide on your preference then stick with it. Be consistent in advertising your site.

http://xoops-tips.com/news-article.storyid-92.htm

Why it is important? Contents duplication – if you have two copies of the same content from your site (one with www, one without), you are risking of being penalized.

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carnuke
Posted: 2005/8/14 14:59  Updated: 2005/8/14 14:59
Just popping in
Joined: 2004/10/16
From:
Posts: 13
 Re: Xoops Site SEO TIPs
Thanks, again for adding real substance and understanding to running a XOOPS website. Interestingly, One of the other factors you do not mention (here)is larrge volume of pages with similar content. I have a website with over 1000 pages of content and we enjoy very high ranking with google with certain keywords (alternative radical lifestyle) see HouseofStrauss at the top of the first page? Yeah, it's a tricky business 'guesing' what keywords searchers are using.

I use some of the tips and tricks featured on this website, so again THANKS to you all

Richard
tl001
Posted: 2005/8/14 17:47  Updated: 2005/8/14 17:47
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Joined: 2004/6/10
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Posts: 282
 Re: Xoops Site SEO TIPs
carnuke: thanks for your kind words! tl
tl001
Posted: 2005/8/14 17:50  Updated: 2005/8/14 17:50
Webmaster
Joined: 2004/6/10
From:
Posts: 282
 Re: Xoops Site SEO TIPs - Page Titles and Cache
The problem with page titles is that you can not use the Xoops cache feature. Xoops does not cache page titles - page titles would be lost if you were to enable cache.
JMorris
Posted: 2005/8/14 18:16  Updated: 2005/8/14 18:16
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Joined: 2005/7/10
From: Lost in thought
Posts: 12
 Re: Xoops Site SEO TIPs - Page Titles and Cache
Quote:
The problem with page titles is that you can not use the Xoops cache feature. Xoops does not cache page titles - page titles would be lost if you were to enable cache.


Useful piece of info there tl001.

Thanks!

::runs off to check cache settings::
DJ007
Posted: 2005/8/19 23:26  Updated: 2005/8/19 23:26
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Joined: 2005/8/19
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Posts: 2
 Re: Xoops Site SEO TIPs
Hi tl,

I'd been doing some SEO on Xoops and came across your articles, one of the comments by Herve (I think) was one that caught my eye; it's similar to a solution I've been playing with.

<title><{if $story.title !=''}><{$story.title}><{/if}> :: <{if $xoops_pagetitle !=''}><{$xoops_pagetitle}><{/if}> :: <{$xoops_sitename}></title>

$article.title wasn't necessary as xfsections seems to include it anyway. However, getting relevant keywords of the content being presented into the title tag is the real issue. My modification does the trick for adding a news items title except for 1 problem, it's including the anchor tags for the category link i.e. <a>cat name</a>

Any ideas?

I'm also toying with the idea of putting <{$xoops_pagetitle}> in the footer, what do ya think?

David.
tl001
Posted: 2005/8/20 10:26  Updated: 2005/8/20 11:36
Webmaster
Joined: 2004/6/10
From:
Posts: 282
 Re: Xoops Site SEO TIPs
Quote:

<title><{if $story.title !=''}><{$story.title}><{/if}> :: <{if $xoops_pagetitle !=''}><{$xoops_pagetitle}><{/if}> :: <{$xoops_sitename}></title>


Hervé's suggestion is for the news module only. I prefer to assign xoops_pagetitle in each individual module to keep uniformality across the site.

Pagetitle is very important but the weight assigned to it is becoming less and sitePR is gaining weight (according to our experience with Google).

I don't have suggestion about your anchor tags - I never tried and I don't think I ever will. I think pagetitle is sufficient.

I would not add pagetitle into the footer - you would have two pagetitles on the same page - could be labeled as key words stuffing. My suggestion - keep it simple and don't do too much about SEO. It can take ages to get out of penalties in case of Google.
DJ007
Posted: 2005/8/21 14:21  Updated: 2005/8/21 14:21
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Posts: 2
 Re: Xoops Site SEO TIPs
I'd considered the keyword stuffing issue and why I'd held off using pagetitle in the footer, but the criteria for stuffing is far from having it appear top and bottom, if it's a proper article the word(s) are unlikely to be overused in the main body text.
Quote:
Pagetitle is very important but the weight assigned to it is becoming less and sitePR is gaining weight (according to our experience with Google).


Agreed, however, site PR is probably about to take a radical nose dive, or the criteria for it will be revamped radically at least. There's a new s/w that's been released by some enterprising marketers called blog submitter pro which essentially auto posts comments with links in anchor text/keywords. It was tested on a new domain with no content and got it #1 position for a very competitive keyword. Won't be long before Google figures it out and changes the algo for PR...

Title and body text will remain a mainstay.
David.
MustangV8
Posted: 2005/11/5 16:58  Updated: 2005/11/5 16:58
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Joined: 2005/11/5
From: New Brunswick Canada
Posts: 8
 Re: Xoops Site SEO TIPs
I have found an easier way to modify the page titles. It is much easier and it works with the main modules from Xoops.
The hacked files can be found here:
http://www.herve-thouzard.com/modules/mydownloads/singlefile.php?cid=7&lid=66
The website is french but I don't think it should be a problem to install the hack.
All you have to do is overwrite your existing files with the ones given to you. Just make sure you make a backup before.
stelian
Posted: 2006/5/9 9:52  Updated: 2006/5/9 9:52
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Posts: 1
 Re: Xoops Site SEO TIPs
Hi all.

A VERRY usefull thing for SEO is having keywords in urls. It would be ideal to have Title in URL. I started a topic on Xoops.org but I have no reply.
tl001
Posted: 2006/5/9 11:04  Updated: 2006/5/9 11:11
Webmaster
Joined: 2004/6/10
From:
Posts: 282
 Re: Xoops Site SEO TIPs
Adding the title or keywords into the url requires customization to each individual module: changes to index.php or article.php file, in case of the news module.

The task will require a bit advanced knowledge of PHP string manipulation.

If you plan to use ShortURLs/SimplifiedURLs, then you might well run into issues of connecting each word in the title. It might just whack the whole title.

[edit]personally, title or key words in the url is overrated. Pagetitle is sufficient. [/edit]
fayssal
Posted: 2006/8/10 15:39  Updated: 2006/8/10 15:39
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Posts: 2
 Re: Xoops Site SEO TIPs
nice topic thx stelian